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Reference build — agency overview

We are a design practice.

Bright.Gridded.Legible.Opinionated.Curious.Unhurried.

Branding, digital and development for organisations that have more to say than one page can hold. This build exists to show the kit carrying six sections at once — the case the quiet reference build deliberately avoids.

Start a project ↗

(01)

Our work.

(02)

What we do.

01
Brand
Positioning, identity, and the words that go with it. The part that decides what everything else is for.
02
Design
Editorial layout systems built on a real grid, so the hundredth page is as considered as the first.
03
Digital
Sites and products designed against the content that will actually exist, not the content we wish existed.
04
Development
Built to the same standard as the design: fast, accessible, and readable by whoever inherits it.
05
Content
Photography, film and copy produced to the system rather than commissioned against it.
06
Marketing
Search, campaigns and measurement wired into the same design system, so growth does not require a second brand.
07
Hosting
Managed infrastructure and maintenance. Unglamorous, and the reason the other six keep working.

(03)

The list keeps growing.

Halden Athletic✳Continua✳Meridian Freight✳Pale Fig Books✳Orrery Health✳Studio Bellwether✳Northgate Utilities✳Verity Search✳Halden Athletic✳Continua✳Meridian Freight✳Pale Fig Books✳Orrery Health✳Studio Bellwether✳Northgate Utilities✳Verity Search✳

Recent partners: Halden Athletic, Continua, Meridian Freight, Pale Fig Books, Orrery Health, Studio Bellwether, Northgate Utilities, Verity Search.

0 yrs

In practice

Projects delivered

People in the studio

(04)

Pinboard.

Brand

A brand system is a budget, not a mood board

Every decision you leave open is a decision someone re-litigates later. The systems that survive are the ones that spent their freedom early and then stopped.

Process

Design against the worst content you will ever ship

A layout that only works with the hero photograph is not a layout. Build it against the thin case first, then let the good content make it look generous.

Craft

Motion is punctuation, not prose

One reveal per screen reads as intent. Three reads as a screensaver, and the reader stops seeing any of them within about four sections.

Let’s talk about your project.

Get in touch ↗

An invented practice. The layout is the deliverable.

Colophon

The same kit, in a different voice.

Everything above is built from patterns already in this library, in the order the Agency overview recipe specifies. No component was forked for it and no colour literal was written. The difference between this page and the cinematic build is 10 colour tokens, swapped by a data-palette attribute on one wrapper.

Studio. Paper-white ground, ink-black type, and a rotating set of saturated accents rather than one. Reads as a working design practice: bright, gridded, and busier with colour than the default allows. Agency and practice sites that have to carry many clients, services, and case studies at once, where a single accent cannot keep sections apart. Avoid it when the page has one message and wants silence around it — use Cinematic there.

Build this yourself

The recipe and the palette are both served by the MCP server, so an agent can produce this brief without reading the page.

claude

Use the rejouice-patterns MCP server: call rejouice_get_build_brief
with page_type "agency-overview" and palette "studio", then build it.

Our work.

What we do.

Brand

Design

Digital

Development

Content