Product launch
A single-product page that has to convert as well as impress: statement, pinned feature walk, proof, and one CTA repeated deliberately.
Sections, in page order
- 01
chrome
Condensing sticky navThe CTA lives here once the hero scrolls away.
- 02
hero
Hero statementThe product claim.
- 03
hero-motion
Masked line revealHero entrance.
- 04
Shows the product working, without blocking first paint on the video.
- 05
features
Pinned horizontal scrollFour to six features get their own axis and equal weight.
- 06
detail
Viewport stagger revealSpecification grid, revealed as one gesture.
- 07
proof
Odometer statAdoption or performance numbers.
- 08
cta
Magnetic CTAThe conversion point.
Build order
- 01
Build the conversion path first — hero, CTA, and the nav CTA — and confirm it works before any motion exists.
- 02
Add the video with its poster and lazy source; measure the page weight before and after.
- 03
Build the pinned section's native-scroll fallback first and the pinned enhancement second.
- 04
Instrument the CTA before adding magnetism, so you can tell whether the effect helped or hurt.
Acceptance checks
- The primary CTA is reachable within one screen of scroll at every point on the page.
- The pinned feature section degrades to a native horizontal snap-scroller below 64rem and under reduced motion.
- Video is not fetched at all under prefers-reduced-motion, and the poster reads as complete.
- Total JavaScript for motion is under 15KB compressed.
- Interaction to Next Paint stays under 200ms while the pinned section is on screen.