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Product launch

A single-product page that has to convert as well as impress: statement, pinned feature walk, proof, and one CTA repeated deliberately.

Sections, in page order

  1. 01

    The CTA lives here once the hero scrolls away.

  2. 02

    The product claim.

  3. 03

    Hero entrance.

  4. 04

    Shows the product working, without blocking first paint on the video.

  5. 05

    Four to six features get their own axis and equal weight.

  6. 06

    Specification grid, revealed as one gesture.

  7. 07

    Adoption or performance numbers.

  8. 08

    The conversion point.

Build order

  1. 01

    Build the conversion path first — hero, CTA, and the nav CTA — and confirm it works before any motion exists.

  2. 02

    Add the video with its poster and lazy source; measure the page weight before and after.

  3. 03

    Build the pinned section's native-scroll fallback first and the pinned enhancement second.

  4. 04

    Instrument the CTA before adding magnetism, so you can tell whether the effect helped or hurt.

Acceptance checks

  • The primary CTA is reachable within one screen of scroll at every point on the page.
  • The pinned feature section degrades to a native horizontal snap-scroller below 64rem and under reduced motion.
  • Video is not fetched at all under prefers-reduced-motion, and the poster reads as complete.
  • Total JavaScript for motion is under 15KB compressed.
  • Interaction to Next Paint stays under 200ms while the pinned section is on screen.